Zarren Law Group Represents ReThink Brands with Securing $6.7 Million Investment Round Led by AccelFoods

July 20, 2018


BALTIMORE, MD -- Zarren Law Group, LLC (ZLG) is pleased to announce that it represented ReThink Brands, Inc. in connection with a $6.7 million investment round, led by AccelFoods Fund II, LP, a venture fund investing in high-growth packaged food and beverage companies.  The proceeds will be used to support growth, continued distribution across the U.S., fund field teams in key markets to execute on the expansion, and develop new innovative product launches in the upcoming year.


ReThink Brands (, founded in 2016, is a solution-based beverage company focused on optimizing the products of everyday life.  Their focus is on kids’ hydration, a segment that has been largely underserved for decades.  For all of the meaningful innovation being developed for today's adult consumer, it is ReThink’s belief that lasting change is only possible by improving the options available for children.  In short, by RETHINKing what kids have today, we can eliminate problems of tomorrow. ReThink Brands has corporate headquarters in Columbia, Maryland, and is available in more than 10,000 stores, including Walmart, Target, Kroger, and CVS.


"This funding marks a pivotal moment for ReThink." said co-founder Matthew Swanson, "We found a great legal partner in Zarren Law Group who guided us through the process in a thoughtful and engaging manner."


“We were honored to represent ReThink Brands in connection with this pivotal fundraising round,” said Doug Howard, a ZLG Partner. “This investment will help ReThink execute its innovative strategy and we are excited to continue to be its strategic partner in the future.”


Zarren Law Group, LLC is a boutique business, transactional law firm primarily consisting of former ‘big firm’ attorneys who are focused on delivering exceptional outcomes by utilizing a results-oriented, value-add approach in solving our clients complex legal and business-related issues. We primarily concentrate on corporate law, business law, mergers and acquisitions, private placements, financings/loan transactions, intellectual property, licensing and software development deals, real estate, and other business transactional matters.